Email Marketing: Giving Away Free Books, Opt-in’s, and GDPR.
Why This Came Up
Yesterday I was reminded how the GDPR deadline was coming up. And Instafreebie was not going to recommend any giveaway or book on their web sight that was still “mandatory opt-in” in order to download a free book. Frankly, this was a no-brainer to me, as I explain below.
I then communicated this to my groups, telling them that I was probably going to have to remove any books that were still mandatory opt-in by the time the giveaway went live – so that Instafreebie would help us get subscribers with their promotions.
But a very small handful of people – less than 10 – out of the 9 giveaways I am currently organizing had any comment to add. Only two were at all negative. The rest just wanted their book(s) removed instead of making them optional opt-in. (And subsequently got over twice as many new authors submitting their books to those giveaways – go figure.)
One of my insider group really wanted to understand what was going on with this scene, so she could make up her own mind.
So I gave her an overlong email (typical firehose approach of mine) explaining the background I come from and an outline of steps we can take to make lemonade of these lemons.
(Of course, I also managed to work in a cattle-herding metaphor into it – more for color, I guess.)
Anyway, it’s a viewpoint you might want to consider in your own writing-publishing-marketing, whether you utilise Instafreebie or not…
How and Why I Think Differently About Giveaway Books
“Thanks for selecting this book to read. I really appreciate you as a reader. If you want to share anything with me, just join my mailing list. I’d love to hear from you. [LINK]”
- Let the readers self-select, which gets you out of encouraging freebie-seekers to join your list.
- Concentrate on reader experience and cultivating true fans out of those that do.
- Enable incredible value and build real relationships with them.
- So you wind up with a tight list of hard-core fans who open and click on everything.
If you liked this article, or got something out of it…
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